Are you looking for design inspiration for your a pop-up on your website?
You’ve come to the right place.
I am a web designer in Northern California and like everyone reading this, I have seen my fair share of marketing pop-ups, email capture pop-up forms, “buy this” pop-ups, “don’t miss your chance” pop-ups, “oh by the way” pop-ups, sale pop-ups and so on. At some point I decided to save them for future reference and today I am sharing those with you.
As you think about how you might design a pop-up for your website, take note not only of what you do like, but also of what you don’t like; not only of what you think will be effective with your market audience, but what will not be effective with your market audience. Think about the effect of fonts, colors, layout, spacing, images and graphics? Too many words? Too little words? Catchy phrases? Consider why some work better than others? Consider not what you think looks pretty, but what does the job – what will have the outcome you want while maintaining branding and a vibe that resonates with you and your brand.
Also consider in your experiences with pop-ups, when are you annoyed by them, and when and how do you accept them? For example, I find it annoying to have more than one, and when that happens I will often just leave the website I am on. Or if it is not easy to close it. Best to allow people to click off the pop-up to close it and also to provide a clear X to close it, or some words that are clear.
As annoying as pop-ups are, the fact is, they work. That’s why people use them.
If you want help with your website design or if your website is built on WordPress and you see the value of hiring someone to help you with it, to fix things, save you time or find solutions to your problems that you did not think of, let me know.
On to the Pop-ups.