How We Turned a Health Book Into a Web-Friendly Experience
When health coach and author Benjamin Smith approached me, he had a mission: share his transformative health model with the world. He had the beginnings of a powerful book, charming illustrated characters, and a deep desire to help people understand chronic disease and optimal health.
What he didn’t have yet was a brand, a logo, or a website.
From Content Overload to Bite-Sized Clarity
Benjamin’s book, The Ultimate Health Model, was packed with insights. But turning that content into a user-friendly, visually engaging website required a delicate balance. We needed to educate without overwhelming, and inspire without sacrificing clarity.
Our process was highly collaborative. We edited and refined content together, shaping the voice and structure to give visitors bite-sized insights that invited deeper exploration—while holding back just enough to encourage curiosity about the book itself.
We focused on one simple question: What’s the clearest, most emotionally engaging message we can give people in the first five seconds?
Designing a Website That Reflects the Author’s Personality
Benjamin wanted the site to be bold, fun, and untraditional. So we threw out the typical wellness-site template. Instead, we embraced:
- Bright, bold color palettes
- Overlapping fonts and playful iconography
- Thick-bordered buttons and unconventional layout strategies
The result? A site that feels just like the author: energetic, creative, and compassionate.
We also found smart ways to reuse visual elements—icons from his health model reappear across the site to reinforce core ideas and add cohesion.
How the Site Grew with the Brand: Podcasts, Products & Social Proof
As Benjamin’s visibility grew—through media appearances, podcast interviews, and new offerings—we adapted the site to support him:
- A recommendations page featuring products aligned with his philosophy
- Social and YouTube integrations added without cluttering the main navigation
- A reworked contact form with topic-specific options and an invitation to share success stories
We optimized for performance too—compressing graphics, streamlining layouts, and using WP Rocket to keep the site speedy despite its vibrant visual footprint.
Lessons for Health Coaches and Wellness Authors
Whether you’re writing a book, launching a coaching practice, or building a wellness brand, here are a few key takeaways from this project:
- Start with your message. Get clear on the one thing you want someone to remember.
- Design for curiosity. Give visitors just enough to explore—but leave room for engagement.
- Break the mold. Health websites don’t need to be bland. Your personality is your brand.
See the Work in Action
Curious how it all came together? Explore the live site or check out the full client project showcase.
Frequently Asked Questions
How do I turn my health book into a website?
Start by distilling your core message into bite-sized, web-friendly content. Use visuals and strategic navigation to guide visitors and invite deeper exploration.
What makes a health coaching website effective?
A mix of clarity, visual appeal, and personality. Your site should reflect who you are, what you offer, and how you help.
Can I use illustrations from my book in my website design?
Absolutely. Integrating your original artwork can create visual cohesion and enhance brand storytelling.
Want to bring your bold ideas to life online? Get in touch or explore my custom web design services tailored for health coaches, authors, and educators.
