When Von Greiff Tree Care, a leading arborist service in Napa Valley, approached us for a website overhaul, they weren’t just looking for a pretty design—they needed a strategic platform to elevate their brand and bring in the right clients. What followed was a comprehensive project that wove together smart storytelling, expert SEO, and long-term marketing support.
The Challenge
Von Greiff Tree Care had a solid reputation for professionalism and expertise in tree services, built over years of success without a website. As they prepared to scale and take on more clients, Juan recognized the need for a strong digital presence that could showcase their work, attract new business, and serve as a hub for marketing efforts.
The Strategy
We partnered with a StoryBrand expert to craft messaging that spoke clearly to Von Greiff’s target audience. From there, we designed and developed a premium WordPress website structured around SEO best practices and user engagement.
Key features included:
- 9 custom service pages (e.g., fire mitigation, vineyard tree care)
- 3 in-depth project pages that show the scope and quality of work
- 2 location pages to help with local SEO (Napa and Sonoma Counties)
- 2 audience-specific landing pages to drive relevance and conversions
After the site launch, we didn’t stop there. We continued to support Juan and his team with:
- Ongoing SEO
- Custom video production and a branded YouTube channel
- EDDM flyer design for local mail campaigns
- Wooden business card design to reinforce the brand’s craftsmanship
- Local Service Ads setup and Google Business Profile optimization
👉 View full project details: Von Greiff Tree Care Website Showcase
👉 View client website: Von Greiff Tree Care Website Showcase
The Outcome
The result was a clean, professional, and high-performing website that mirrors Von Greiff’s standards in the field. Not only did the new website help position them as a premium tree care provider in Napa Valley, but the integrated marketing efforts have created a long-term growth engine. Juan continues to trust us with his marketing needs, a testament to the value and relationship we’ve built.
Takeaway
Your website should be more than a brochure—it should be a sales tool, a brand ambassador, and a growth engine. Whether you’re a tree service company or another service-based small business, strategic web design rooted in clarity and SEO can dramatically shift your online presence and business outcomes.
Get in Touch
If you’re a small business in Napa Valley or the surrounding areas looking for a high-converting, professionally crafted website, learn more about our web design services or explore our work with small business websites.
