Behind the Design: Modern WordPress Redesign for Napa Valley Petroleum
Napa Valley Petroleum has been a staple in the Napa, CA community for decades—providing reliable fuel delivery services to homes, farms, and businesses. After 13 years since our first collaboration, they returned to update their digital presence. The result? A sleek, mobile-friendly site that reflects both their legacy and their future.
The Challenge
Napa Valley Petroleum’s original website—while effective for its time—had become increasingly difficult to manage. Its backend WordPress infrastructure had been patched together over the years, limiting performance and flexibility. On the front end, users struggled with a cluttered menu, minimal imagery, and a design that no longer reflected the professionalism of the brand.
The Strategy
The solution started with a ground-up rebuild in WordPress. I created a fully custom, mobile-responsive website that put usability and aesthetics front and center. Key improvements included:
- A dual-navigation system that cleanly separates service areas and account access
- A refreshed color palette using brighter blues and greens that represent the brand and Napa’s agricultural roots
- Simplified content and enhanced calls-to-action to guide users to the right place quickly
- Redesigned online forms for account setup, deliveries, and contact inquiries—modern, clean, and easy to use
For a full breakdown, check out the Napa Valley Petroleum Showcase Page.
The Outcome
The client response was immediate and enthusiastic:
“This site is everything we asked for—and more!” – Rita Bycroft, Project Manager
Visitors now enjoy a brighter, more intuitive experience that makes it easy to get the fuel services they need. The infrastructure behind the scenes is equally robust, setting the foundation for long-term digital growth.
Takeaway for Other Businesses
If you’re running a service-based business in a legacy industry—especially one like fuel delivery or utilities—your website needs to be more than just functional. It should clearly communicate trust, professionalism, and ease-of-use.
This project is a great example of how modern WordPress design and thoughtful UX can transform a long-standing business’s digital presence.
Ready for a Redesign?
Looking to refresh your outdated website or improve your customer experience? Let’s talk. I specialize in web design services for small businesses, including web design in Napa, CA and fuel delivery company websites. Contact me today to get started.
